SEO stands for Search Engine Optimisation which is about acquiring website traffic and ranking high on search engines - such as Google - organically. By organic, we mean without having to pay for web traffic via pay-per-click ads or paying for backlinks (another way of getting quality traffic to your site). There are a number of search engine strategies that can increase organic traffic to your site as well as getting you ranked higher in SERPs (Search Engine Results Pages). These include developing your website content around your industry keywords and maintaining a strong presence across multiple social media platforms. Search engines continuously update their algorithms, therefore, it's important to stay abreast with these SEO practices and strategies to remain effective as internet.

To answer this question we would need to know more information about your business and what you aim to achieve. From our 20 years of analysing and implementing SEO campaigns, the biggest reason why most campaigns fail (possibly yours in the past too), is that the company fails to properly assess the amount of work required to rank higher in the search engines to give them their desired ROI (Return on Investment).

This question depends largely on what SEO has been already been done on your site and how well or not your competition is doing in the search engine results. As a general rule of thumb, most websites already on page 2 can be pushed up to the first page within 3 months. As for a brand new website, you’re looking closer to 6+ months to get good first page rankings on competitive keywords. During that time your leads and traffic will increase gradually and regularly, but the big wins are once you hit the top half of the first page. At least until you are getting a consistent flow of traffic to your site, we encourage optimal use of social media platforms to get more visitors to your site.

Generally, SEO is a long-term investment. Unlike paid advertising which provides immediate results, the benefits of SEO accumulate over time. In the first 6 months you can expect to generate a conversion rate of around 15%, which is significantly higher than the 1.7% conversion rate typically seen from traditional outbound methods like cold calling or direct mail. The reason for this is that people are actively searching for those particular keywords. The ROI from SEO also extends beyond direct revenue in that you'll see an increase in brand awareness, customer trust, and loyalty, which are invaluable assets for your business. By securing higher rankings in search results, you're not just capturing more leads but also establishing your brand as a leading authority in your industry.

Technically, whilst not many SEO experts talk about this, finding you at the top of the search engine might differ depending on who is searching, what device they are using for their search as well as their location. All that aside, from our 20 years of SEO experience, it is better to focus on ranking your business for the right keywords than just focusing on being #1 for just one keyword. Think of it this way, if you are #1 for a highly competitive keyword say "cheap hotels in Bristol," you might get a good number of clicks per day. However, if you show up on the first page of the search results for 20 other keywords, you might not be #1, but those 20 keywords might give you more clicks combined than that one keyword at the #1 spot on Google.

Just like anything else, SEO is going to improve with consistency. A break in that consistency is soon going to dilute the effect and even the impact you may have built up over time. Also, if your competition continue to improve their SEO, it may not be long before they out-rank you. If you do decide to take a break after your campaign ends and you notice a drop in leads or traffic, simply give us a call and we will walk you through your options.

One of the reasons Trish began designing websites and then learning SEO was because all the designers she came across had little to no clue about getting your website found on the Internet let alone ranked. Sadly there are a lot of opportunists in the SEO industry, and if you've been caught in the opportunists net, we’re truly sorry. Putting an end to these companies taking advantage is the reason we are so passionate about Search Engine Optimisation and the reason we include basic SEO in all of our web design packages. 

We've personally taken over websites where even the bare minimum SEO was sadly lacking and we know of companies who have paid £30k to £60k on the design of their website with zero search engine optimisation. They were sold on "looking good" rather than "getting found." We exist to change this and hope that the results we get for our clients will result in them telling others about us and that real results are possible.

Not at all. Whilst we ask you to allow 3-6 months to see a ROI, we are confident in our abilities to delivery quality and effective work that will keep you happy with the results on a monthly basis.

We are happy to get started when you are. You can reach out to us via phone (07470 522420) or our contact page. We're ready to help.

We can and do PPC for Facebook and for LinkedIn. However, currently we don't do PPC for Google or the other search engines. 

Yes! We mainly work with service businesses. We also love working with and guiding new businesses who are passionate about taking their first steps into the online world and turning their idea into something real. If you feel you need some hand holding, you might want to check out our 1-1 Consulting Service

We are presuming that if you have an existing website you will already have all the images you need. However, if required, we will assist you in finding free stock images from websites such Pexels and Unsplash.  

Upon agreement of the quote presented, we will send you an invoice where you can pay using Debit, Visa, MasterCard, Amex. We also accept PayPal on request.

You can contact us by email at trish@changeworksmedia.com, by phone (07470 522420) or schedule a call to discuss your project here.