Content Marketing Strategy and Content Marketing Consulting For Small Businesses
How disciplined are you at implementing your marketing strategies? Like anything else, it's one thing knowing about marketing, but it's another thing to do it. As the old proverbs states "to know and not to do, is not to know" I had a stark revelation yesterday and it applies to me as much as anyone else ... If we want to achieve anything … [Read More...]
A Question: Are you marketing for you or your target market? The natural answer should be for your target audience but, if we were to check ourselves, I bet there are some instances where we forget about our target market and market based on our likes and dislikes. Your Preferences or Your Market's Preferences? I'm very much a visual learner and … [Read More...]
Love them or hate them, the producers of soap operas know how to lure you with content. The producers know how to keep you coming back and wanting more, with their never-ending story-lines. For the record, I do have to make it clear though ... I DON'T WATCH SOAPS AND, I DON'T WATCH EASTENDERS!! But, I did use to watch it years ago (very sad) … [Read More...]
Being afraid to say the wrong things is often a stumbling block to creating quality content. Businesses can get so focused on saying the right things that if they're not careful, they lose the momentum in the content creation process and do nothing. My simple solution is to decide what you want to say and stick with it. This isn't as … [Read More...]
Earlier today, I walked to my local Focus DIY store, knowing it was about to close down due to going into administration (facing bankruptcy), but not realising it had already closed. I only heard about the closure some days earlier but I wasn't surprised and, I could name one other retail outlet in the area that looks as though they are about to … [Read More...]
Have you ever seen a cart filled with products trying to pull a horse? Not only would it look weird, it's physically impossible ... the horse has to pull the cart. So why then, despite all the talk about the importance of providing quality content are some business owners still so focused on not blogging, writing articles or building a network … [Read More...]
How important is the content on your contact page? I wrote an article earlier about being creative with your business card marketing and, in the same way that our business card which is effectively a contact card can be used as an effective content marketing tool, I believe that the contact page should reflect our willingness to connect. I've … [Read More...]
Content Marketing is creating and sharing quality and informative content that engages prospects, compelling them to buy and, encouraging customers to become repeat buyers. It's fantastic when a prospect finds your site via one of the search engines, but once they land on your … Read More ...
As small business owner, it can be easy to think that the purpose of marketing is to promote your product or your services. After all, this is what businesses schools teach, focusing on the 4 P's … [Read More...]
